The sole purpose of a 4wayup club is to help men and women achieve their full potential in life and experience the joy of living. There are no dues or fees for club membership. You are a member by attending. One-hour weekly meetings are held in donated locations. They can be held in homes or more formal places. Leaders are responsible people who organize and run meetings. Anyone can start a club and hold meetings. No one needs permission to do something that helps others. When a meeting gets too large, it is recommended that a responsible person start another meeting.